Analysis of Bellabeat Products
Bellabeat Products Data Analytics Case Study Introduction The Bellabeat app provides users with health data related to their activity, sleep, stress, menstrual cycle, and mindfulness habits. This data can help users better understand their current habits and make healthy decisions. The Bellabeat app connects to their line of smart wellness products. We have Ask, Prepare, Process, Analyze, Share and Act steps in data analysis to analyze any data. Ask Phase: Business Task - Need to identify trends in smart device usage and figure out how this will help Bellabeat's marketing strategy. Prepare Phase: To solve this business task I am using Fitbit Fitness Tracker Data From Kaggle, to identify trends in smart device usage. It includes data of daily activities, heart rate, sleep timings, calorie details and weight details of users calculated for a few days. Process Phase: Here, I am using Big query to sort, filter and remove null values from different datasets. I have imported dailyActiv...